How companies are taking
a hybrid approach to a
connected customer experience
Download the 2020 Marketing Imperatives eBook Now
It’s 2020, and the next level of disruption will require CMOs, CXOs and other leaders to uplevel more than campaign and content. It demands greater command of the total customer experience, ownership of the data that drives it, and strategic sourcing to put it all in motion.
The latest eBook from Merkle – Filter’s parent company – details how brand success ultimately hinges on these critical imperatives. It also explains why companies are turning to in-housing partners like Filter as the keystone of a new “hybrid approach” to their own sourcing strategy.
To better understand how Filter helps companies to “enable agility” and improve other business outcomes, download your free 2020 Marketing Imperatives eBook – and read below for a closer look at our hybrid approach.
More on the Hybrid Approach:
In the newly-published edition of its annual Marketing Imperatives report, Merkle takes a close look at strategic sourcing as an essential means to enable marketing agility, accelerate productivity, drive innovation, and improve cost efficiency.
One key takeaway: for companies striving to achieve this goal, in-housing partners like Filter offer a vital new “hybrid” alternative to the traditional agency-or-internal-staff option.
As Merkle emphasizes in its report, “This [hybrid] approach is increasingly favored by companies to maximize the speed and depth of brand, business, and culture assimilation and significantly streamlines communications and coordination.”
Indeed, many leading global brands today rely on Filter to deliver these and other important benefits – including better agility and scalability, greater command of the customer experience, and more transparency and accountability for their marketing organizations.
To learn more about how Filter supports strategic sourcing for a more connected customer experience, read our blog series, “The 2020 Marketing Imperatives” or register for the upcoming “Enable Agility Through Strategic Sourcing” webinar on March 10th at 11 AM PST.
Watch former Filter CEO Joe Melanson’s presentation on the hybrid services model at Merkle Summit 2019
Take the first step
Connect with our team to see how Filter’s hybrid approach to strategic sourcing can drive better business outcomes for your brand.
Your Roadmap to In-House Agency Success
Discover why forward-thinking marketers are taking a more nuanced approach in our guide to the Hybrid Services Model.
This report offers a comprehensive overview of how CMOs are managing marketing within their organizations and why they’re taking a new approach to taking work in-house.
Download the eBook to learn:
- Key drivers for in-house migrations
- The challenges of traditional in-housing
- How to choose an effective in-house agency partner
- How to get started
