Impact, Engagement
& Digital Maturity
We go inside to power people-based marketing
Filter works inside leading companies to mobilize marketing channels, manage integrated campaigns and bring executional horsepower to their most visionary strategies. Across an ever-changing landscape of new platforms and practices, our in-house agencies and embedded teams quench the growing demand for always-on engagement. Clients choose Filter for the expertise we’ve honed through decades of work with top global brands – plus the creative advantage that comes from our deep roots in the digital specialist community. Our full range of marketing services include:
Bespoke teams bring expertise across editorial planning, content strategy, production, program management, and other capabilities to help you drive integrated multichannel campaigns with ease and efficiency.
We provide community management strategy, platform-specific expertise and regional specialization to continuously feed and optimize on-brand engagements across one or all of your digital channels.
We deliver end-to-end support for the complete content lifecycle – from strategy, creation, production, and distribution to the management of content assets and the overall optimization of your content program.
We build creative studios and COEs to power your growing (and changing) marketing needs – teams of storytellers, visual innovators, creative gurus, design leaders, production experts, and much more.
Informed decisions drive results. We help clients grasp their data needs and opportunities across touchpoints – then help them collect, control and activate it for people-based marketing along the customer journey.
FilterForward
Powering a New Global Strategy
How Filter helps a leading CPG brand build new campaigns to engage and ignite customers
When the world’s leading athletic brand embarked on a bold and far-reaching business transformation, they turned to Filter to support its new direct-to-consumer initiative. Read the case study to learn how Filter helped restructure and up-level the multichannel marketing programs that drove big wins for this new channel strategy.
HOW WE HELP
Drive Acquisition & Activation
HOW WE WORK
Your In-House Powerhouse
Customers expect brands to know their needs and preferences, and to respond in swift, meaningful ways: 69% of online consumers say quality, timing and relevance of their digital experiences influence their brand perception.1 We empower people-based marketing by embedding our world-class expertise where it can serve you best: right within your own organization. By integrating with your people and processes, we not only act faster – we close the gap between people-based marketing and the data, insights, and ideas that fuel it. It’s what we do best: go inside with your brand to connect with you and your customers. The result is bigger audiences and better outcomes from campaigns that ignite and inspire.
1. Google/Ipsos, Consumers in the Micro-Moment
HOW WE WORK
Your In-House Powerhouse
Customers expect brands to know their needs and preferences, and to respond in swift, meaningful ways: 69% of online consumers say quality, timing and relevance of their digital experiences influences their brand perception.1 We empower people-based marketing by embedding our world-class expertise where it can serve you best: right within your own organization. By integrating with your people and processes, we not only act faster – we close the gap between people-based marketing and the data, insights and ideas that fuel it. It’s what we do best: go inside with your brand to connect with you and your customers. The result is bigger audiences and better outcomes from campaigns that ignite and inspire.
1. Google/Ipsos, Consumers in the Micro-Moment
As an in-house partner to leading global brands, we know outside agencies also hold a vital position in their overall marketing framework. After all, we’re part of one of the world’s leading agency networks, Merkle – and together we collaborate with clients to accelerate their journey toward digital maturity and sustained excellence in people-based marketing.
For our clients, this partnership offers an exciting new hybrid approach: access to an even broader array of people- and performance-based marketing capabilities, within the embedded and transparent framework of an in-house agency. Part strategic consultancy, part digital agency and part technology dynamo, it’s a singular, seamless solution for delivering the world’s most compelling, personalized and performance-driven experiences.
The net-net for clients is a digitally mature marketing organization that drives more impact through the customer journey, higher customer activation across channels, stronger results for your business and thriving innovation for your brand.
As a Merkle company, the added services and solutions we can provide to clients include:
Customer Strategy
This data-defined framework informs nearly all the decisions your brand makes about media, channels, creative, content, and the technology required to market to your audiences with precision, with relevance, and with results.
Customer Relationship Management
Build customer value over time by designing and activating people-based CRM programs. Merkle brings data prowess and proven success in transforming marketing organizations, with the expertise and agility to be a true partner to brands who want a more customized relationship with consumers.
Performance Media
End-to-end services encompass media & audience strategy, campaign planning and media management – including programmatic media & display, SEM & PPC, social media marketing, voice search and other specialized platforms.
Customer Loyalty Marketing
LoyaltyPlus™ is Merkle’s cloud-based lifecycle marketing suite that enables the design, deployment and optimization of omni-channel loyalty solutions to drive customer identification, engagement, and retention for your brands.
Enterprise Marketing Technology
We partner with you to define, implement, and manage marketing and advertising technology platforms within that full picture. We bring deep data management capabilities to integrate all customer and prospect data into a holistic view.
