The Hybrid Approach
Download the Hybrid Services Model E-Book Now
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing capabilities once outsourced to an agency (or a network of agencies) inside the organization.
Forward-thinking marketing leaders are taking a more nuanced approach to their in-housing strategy, working with in-housing partners – specialized firms who leverage their experience, insights and resources to build in-house agency solutions custom-fit to a client’s needs – alongside their own FTEs and outside agencies.
This new hybrid model enables companies to leverage the unique strengths of each resource against their overall marketing ambitions within a seamless, optimized framework.
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Your Roadmap to In-House Agency Success
Discover why forward-thinking marketers are taking a more nuanced approach to their in-housing strategy.
This E-Book offers a comprehensive overview of how CMOs are managing marketing within their organizations and why they’re taking a new approach to taking work in-house.
Download the E-Book to learn:
- Key drivers for in-house migrations
- The challenges of traditional in-housing
- How to choose an effective in-house agency partner
- How to get started
