Shaping the Technology
of Tomorrow

To drive innovation in a competitive and cutting-edge market space, our client – a leader in VR technology – urgently needed to increase its capacity for highly specialized user research. While VR is rapidly transforming the digital landscape for marketing, entertainment, and other experiences, it still lacks an answer to the central question behind wider user adoption: when, where, and how will consumers want to integrate this technology into their lives?

To help answer this question, our client relies on ongoing insights from intensive and specialized user research programs. In need of additional capacity to drive this critical research and seeking the most time- and cost-efficient solution possible, they turned to Filter.

With extensive experience in the latest user research practices, tools, and methodologies – as well as in the unique demands of VR technology – Filter was the perfect fit to support this groundbreaking research. Working at the client’s site, and in close collaboration with their internal team, our research team supported the setup, implementation, and data collection of a range of complex user studies.

Our team of UX researchers coordinated and conducted studies that required handling sensitive procedures relating to safety and confidentiality and provided feedback to the study team to optimize procedures. A Filter Engagement Manager served as a single point of contact for the project, overseeing quality, deliverables, communication, training, and reporting on an ongoing basis about the health of the project and ways to refine processes to maximize efficiency.

This ongoing program increased both the capacity and efficiency of our client’s cutting-edge research efforts. With Filter as a research partner, the VR company gained the benefits of a top-tier research team without the added burden of day-to-day team and project management. Our team was enlisted for additional research-related projects and continues to help reveal user insights that will make VR an accessible, useful, and engaging technology that consumers can integrate into their everyday lives.