Latest News
Safeguarding your business
through uncertainty
Information to help lead your organization from response to recovery
The global pandemic has taken a painful personal toll with no modern precedent. Now it’s creating a recession and upending businesses, job sectors, and every aspect of our economic landscape.
At Filter, we believe the best way we can show up now for our clients and the broader professional community is to help ensure a healthy business awaits them and their employees on the other side.
FILTER SUPPORT FOR MARKETING AND UX LEADERS IN THIS VOLATILE ENVIRONMENT:
- Solutions to hiring freezes, team productivity constraints, and expanded or unpredictable workstreams
- Cost efficiency improvements and increased value over traditional in-house and outsourced solutions
- Physical-to-virtual transitions that seamlessly move events, processes, and teams online
How Filter is helping major global brands today
- Ramping up a content studio and campaign team to provide additional bandwidth for ongoing marketing while core resources are focused on COVID-related messaging
- Preventing disruption in workflows during a client’s remote-workforce transition, migrating our processes, management, and infrastructure to continuously deliver in-house solutions even when the “house” goes virtual
- Bringing operational expertise and process optimization to help a major specialty retailer with marketing while cutting costs due to business retraction and uncertainty around future-state budgets
- Providing a highly flexible, scalable embedded team for UX research and design services that swiftly adapts to wider swings in service cadence and demand due to current circumstances
- Planning for a post-pandemic DTC campaign team, to help a client tackle an indefinite backlog of work that’s been growing as marketing has been suspended and/or shifted due to COVID-related messaging
Along the way, we’re also helping clients shift field marketing and event programs to digital channels; shift channel strategies and resources to fill lead-gen gaps; and pivot their campaigns with new content that better reflects the current climate.
FilterForward
#ReboundRelaunch
For marketing and CX leaders working hard to recalibrate and build a strong future for their businesses, in-house solutions can maximize control and agility against an unpredictable future – even when that “house” is virtual. Discover the range of marketing and XD solutions our embedded teams – on-site or virtual – can deliver in our new E-Book.
COVID-19 Resources: Insights & Research
As a Merkle company, we’re fortunate to have access to the considerable resources of one of the world’s leading global marketing agencies. Among these are the in-depth reports Merkle compiles every week on COVID-19 news and all its myriad implications for brands.
These reports help CMOs, marketing and business leaders make sense of it all by pulling together key news and emerging trends, and pairing it with insights from Merkle’s own experts. Each week, these reports arm marketers with the vital information they need to navigate this unprecedented time.
More from Merkle on COVID-19:
How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis Read Article →
6 Key Marketing Objectives to Rethink Your Long-Term Strategy Read Article →
COVID-19: Resilience & Business Continuity Read Article →
When, Where, and How are Consumers Spending? See the Market Impact Dashboards →
Plan now for your Rebound Relaunch
It’s time to start planning for your Rebound Re-launch – that moment you put change into action and take decisive steps to recover and grow your business.
What will your Rebound Relaunch look like? How will you transform and mobilize your marketing or CX operations to safeguard your brand through uncertainty?
As a proven in-housing partner, we’re working today with global companies across many sectors to build customized roadmaps that deliver the agility, efficiency, and ingenuity they urgently need to recover and grow.
It’s vitally important work. When will you do it? What are you waiting for?
Filter is here to help.
This is the time to be “aggressively proactive”
Research from Gartner indicates nearly all organizations face disruption due to COVID-19, with significant impacts on marketing spending. Typical responses are insufficient due to the size and pace of economic change, the urgency of the demands, and the unpredictability of what comes next.
“This is an inflection point for marketing,” emphasizes Gartner VP analyst Ewan McIntyre. “This needs to be beyond just the simple trimming or shifting of budgets. This needs to be something that can deliver some meaningful efficiencies to marketing. We need to take decisive action today and continue to reappraise that action on an ongoing basis.”
“CMOs and marketing leaders must be ‘aggressively proactive’ in preparing their organizations for the disruption of the coronavirus pandemic,” advises Gartner.
Leaders willing to go beyond reassessment and recalibration can look to Filter for this kind of innovative, transformative approach – an approach “increasingly favored by companies to maximize the speed and depth of brand, business, and culture assimilation and significantly streamlines communications and coordination.” (2020 Marketing Imperatives, Merkle, Inc.)
”We're beginning to see a consensus that we're going to see an extended intermediate phase of uncertainty. We aren't going to get back to business as usual. This is likely not going to be a short-term thing – it's going to force us to be a lot more agile. It is going to be impossible for any of us to predict with any level of certainty exactly what's going to happen in all of our markets.”
Augie RayVP Analyst for CX, Gartner
Agility in the face of uncertainty
The enigma of tomorrow’s new normal challenges CMOs with enormous levels of risk. As brands move from response to recover, expectations will rise while conditions continue to change, leaving marketing leaders to nimbly and smartly adapt to whatever changes come their way.
Through our unique agility and inside position, Filter helps clients de-risk their upfront investment against an uncertain future, gain greater transparency and command of their customer experience, and act more quickly in building competitive advantage out of this current uncertainty.
This is where CMOs can leverage the unique value of an in-housing partner like Filter, to maximize their agility and take control of their future. Filter can swiftly deploy an embedded solution of nearly any configuration, and can rapidly grow or adjust that solution to match new business dynamics, leverage new technology investments, or uplevel new strategies. Program, project, and account management, along with other engagement functions, can be added, dropped, or restructured as needed. Solutions and their supporting processes can be quickly re-designed to optimize for new conditions.
#ShiftHappens
Learn more about Filter
In our current environment, more and more brands are rethinking their resourcing strategies as a means to drive efficiency and fuel innovations that will help them succeed in the next era. For 30 years, Filter has worked with future-forward marketers to help them chart a bold new approach to taking their marketing in-house for greater agility, impact, and command of their customer experience.
To learn more about our company and our unique approach, read the Hybrid Services Model eBook – or contact us to start a conversation.
