The Hybrid Approach
Download the Hybrid Services Model E-Book Now
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing capabilities once outsourced to an agency (or a network of agencies) inside the organization.
Forward-thinking marketing leaders are taking a more nuanced approach to their in-housing strategy, working with in-housing partners – specialized firms who leverage their experience, insights and resources to build in-house agency solutions custom-fit to a client’s needs – alongside their own FTEs and outside agencies.
This new hybrid model enables companies to leverage the unique strengths of each resource against their overall marketing ambitions within a seamless, optimized framework.
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Explore and learn more…
Learn more about our hybrid approach and how we support in-house success at many of the world’s leading brands:
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- Watch the video of Filter CEO Joe Melanson discussing our unique model at Merkle Summit 2019
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- Watch a playback of “The Hybrid Services Model” webinar, including a Q&A session with attendees
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- Read “The Hybrid Services Model” blog post about why digital-forward companies are taking a new approach to marketing
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- See the “Approach” section of our wesbite for more information about how Filter designs, develops and delivers in-house solutions to clients across multiple industries
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- Contact us to discuss how an in-house agency can fit your company’s needs
Watch Filter CEO Joe Melanson discuss the hybrid services model at Merkle Summit 2019.
#ShiftHappens
More and more leading brands are launching in-house agencies or moving key marketing capabilities inside their organization – so much so that the trend has moved from being a ‘hot topic of discussion’ to a pressing reality for CMOs and other business leaders. According to surveys by Forrester and the In-house Agency Forum:
MORE IN-HOUSE AGENCIES
64% of companies have an in-house marketing agency, a 52% increase since 2008
MORE IN-HOUSE WORK
70% of surveyed companies moved some established business from agencies to in-house over the past 2 years
GROWING IN SIZE
75% of in-house agencies grew in staff size over the last two years. Over half employ 50+ full-time employees
GROWING IN SCOPE
90% of surveyed companies increased their in-house marketing work over the past year
Your Roadmap to In-House Agency Success
Discover why forward-thinking marketers are taking a more nuanced approach to their in-housing strategy.
This E-Book offers a comprehensive overview of how CMOs are managing marketing within their organizations and why they’re taking a new approach to taking work in-house.
Download the E-Book to learn:
- Key drivers for in-house migrations
- The challenges of traditional in-housing
- How to choose an effective in-house agency partner
- How to get started
