"In a racist society, it’s not enough to be non-racist. We must be anti-racist."
– Angela Davis
David HenselJune 18, 2020
Challenging times reveal what's truly important to a company. At Filter, we're approaching the Covid-19 pandemic with empathy - for our employees, our clients, and the greater business climate - because we believe that a healthy organization is lead with heart.
David HenselMay 19, 2020
When the COVID-19 pandemic forced businesses to close their offices, our client’s customer service teams at both retail and call centers had to quickly make the shift to work from home. This sudden and major operational disruption – at a time when mobile device use soared and all support traffic…
David HenselApril 30, 2020
Kristin Knight leveraged a passion for business and creativity to build more than a successful company. She established a pillar of Seattle’s digital specialist community, an amazing place to thrive at work, and a powerhouse for a new breed of professional services.
David HenselMarch 30, 2020
In this post, we revisit an earlier article on new approaches to business uncertainty and ways to de-risk marketing investments against an unpredictable future. The underlying circumstances – today, a COVID pandemic – have changed in painful and destructive ways. But the approach to that uncertainty still applies.
David HenselMarch 28, 2020
When is an in-housing partner the best choice for your business? In this wrap-up to our blog series on the unique benefits of working with an in-housing partner, we summarize our article highlights to help CMOs and CXOs understand at a glance why IHPs may be the best choice to achieve better outcomes.
David HenselMarch 25, 2020
It’s the final post in our series on the benefits of in-housing partners, and their distinct differences from staff augmentation, on-site agencies, and other collocated solutions. But one question remains: “why shouldn’t my company simply build an in-house marketing or XD organization on our own?”
David HenselMarch 17, 2020
This is the fourth post in our blog series about the unique benefits in-housing partners bring to marketing and XD organizations. As strategic sourcing plays a more critical role in the sustained success of CX initiatives and broader business growth, in-housing partners have emerged as a breed apart from staff augmentation, on-site agency teams, and traditional marketing consultancies.
David HenselMarch 3, 2020
This is the third post in our blog series about the unique benefits in-housing partners like Filter bring to marketing and XD organizations. As brands use strategic sourcing to gain a greater business advantage, in-housing partners play a key role – one that’s distinctly different than staff augmentation, on-site agency teams, and traditional marketing consultancies.
David HenselFebruary 13, 2020