Forward-thinking marketing leaders take a more nuanced approach to their resourcing strategy – one that includes FTEs alongside in-house partners and outside agencies. This new hybrid model enables companies to leverage the unique strengths of each resource against their overall marketing ambitions within a seamless, optimized framework.
At the 2019 Merkle Executive Summit, Filter CEO Joe Melanson spoke about “The Hybrid Approach.” Watch the video below for a replay of his session:
For more information about our in-house solutions, read our newest white paper, “The Hybrid Services Model,” which provides a comprehensive overview of how CMOs are managing marketing within their organizations and why they’re taking a new approach to taking work in-house.
