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The Hybrid Approach

Download the Hybrid Services Model E-Book Now

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing capabilities once outsourced to an agency (or a network of agencies) inside the organization.

Forward-thinking marketing leaders are taking a more nuanced approach to their in-housing strategy, working with in-housing partners – specialized firms who leverage their experience, insights and resources to build in-house agency solutions custom-fit to a client’s needs – alongside their own FTEs and outside agencies.

This new hybrid model enables companies to leverage the unique strengths of each resource against their overall marketing ambitions within a seamless, optimized framework.






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    Explore and learn more…

    Learn more about our hybrid approach and how we support in-house success at many of the world’s leading brands:

      • Watch the video of Filter CEO Joe Melanson discussing our unique model at Merkle Summit 2019
      • See the “Approach” section of our wesbite for more information about how Filter designs, develops and delivers in-house solutions to clients across multiple industries
      • Contact us to discuss how an in-house agency can fit your company’s needs
    Filter's hybrid approach at Merkle Summit conferencePlay Video

    Watch Filter CEO Joe Melanson discuss the hybrid services model at Merkle Summit 2019.

    #ShiftHappens

    More and more leading brands are launching in-house agencies or moving key marketing capabilities inside their organization – so much so that the trend has moved from being a ‘hot topic of discussion’ to a pressing reality for CMOs and other business leaders. According to surveys by Forrester and the In-house Agency Forum:

    MORE IN-HOUSE AGENCIES
    64% of companies have an in-house marketing agency, a 52% increase since 2008
    MORE IN-HOUSE WORK
    70% of surveyed companies moved some established business from agencies to in-house over the past 2 years
    GROWING IN SIZE
    75% of in-house agencies grew in staff size over the last two years. Over half employ 50+ full-time employees
    GROWING IN SCOPE
    90% of surveyed companies increased their in-house marketing work over the past year

    Your Roadmap to In-House Agency Success

    Get the E-Book

    Discover why forward-thinking marketers are taking a more nuanced approach to their in-housing strategy.

    This E-Book offers a comprehensive overview of how CMOs are managing marketing within their organizations and why they’re taking a new approach to taking work in-house.

    Download the E-Book to learn:

    • Key drivers for in-house migrations
    • The challenges of traditional in-housing
    • How to choose an effective in-house agency partner
    • How to get started
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